User Attitude Towards Mandatory Use of Information Systems: A Chinese Cultural Perspective

Accumulated literature on technology adoption research has suggested that cultural factors have important impacts on the cognition and behavior of information systems users. In this paper, the authors argue that cultural factors should be treated as aggregate characteristics at the population level instead of personal attributes at the individual level. The authors also propose that theoretical models could be developed for specific cultural contexts when examining IT/IS user behavior. In this regard, a model for analyzing user attitude toward mandatory use of information systems is proposed. Drawing on generally recognized cultural characteristics of China, three factors are introduced as determinants of user attitude—leader support, technology experience, and perceived fit. An empirical study is conducted with regard to the acceptance of a mobile municipal administration system in Beijing, China, for validating the proposed model with survey data and analyzing the adoption mechanism of the target system. The moderating roles of gender, age, and education level on the model are explored by interaction effect analyses and the findings provide helpful insights for related studies in other cultural contexts.